Ur min 2023.11
Children's brand identity for Ur Mini (Үр минь).
Brand identity and positioning for Ur Mini (Үр минь), a children's brand. Deliverables: logo design (multiple directions), colour palette (Pantone 4665C warm tan, 5635C sage, alternate 1645C orange + 7723C green), a mascot character, a custom hand-writing font, and the v3.0 brand guidelines book. Positioning: "Joy. Memorized. Shareable." — a child's colourful, joyful memories. CX & brand audit informed the work.